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PUERTO RICO RICHLY REWARDED
Puerto Rico has been richly rewarded with increasing tourists due to the recent campaign.First quarter 2011 hotel occupancy rates show a four percent increase over 2010, and Puerto Rico tourism officials anticipate a three-to-four percent rise in total tourism visits this year.
If confirmed, this would represent the first increase in five years.
Mario González Lafuente, executive director of the PRTC, attributes the lift in large part to the new Just Think, Puerto Rico marketing campaign and efforts by tourism industry partners including hotels, airlines and travel agents to showcase the Island’s varied and unique offerings.